I’ve worked across startups finding their rhythm, scale-ups shaping their future, and global giants like Booking.com, Just Eat Takeaway, and Accenture—leading teams to craft strategies that don’t just meet business goals, but truly resonate with millions of people around the world.

📋 Experience

Product Design Manager, Head of - Booking.com

Oct, 2022 - Present

• Spearheading design for Flights, Booking.com’s fastest-growing unit.
• I led efforts driving 230% growth in volume, and expanding the product to 55+ countries (88% of ABU). This success stemmed from a clear UX vision, with 100% of initiatives completed.
• I also scaled the team by 83.3%, to 10+ members strong globally.
• Leading design across e2e multi-tracks (Booking, Post-book, Engagement, Discovery, Ancillaries, Core services).
• Optimising UX impact through visionary leadership across strategic workstreams and multi-team frameworks (planning, prioritization, reviews, audits, co-creation, and customer insights).
• Driving customer-centricity at scale with the Customer Insights initiative, leading a cross-disciplinary team (Data, Research, Design) to streamline the generation, awareness, and consumption of insights across the organisation.
• Fostered senior talent and established robust personal development pathways, aligning growth with the company’s internal career framework.
• Collaborating closely with Senior stakeholder for Product, Engineering, Data, Legal, Strategy, Marketing and Commercial.

Sr. Team Lead of Product Design - Just Eat Takeaway.com

Feb 2021 - Oct 2022

• Led Design for the Consumer unit; and Writing and Research as Interim Manager.
• A cross-functional team of 15+ across Product Design, Design Systems, and UX Writing.
• I led a post-merger global redesign to unify the brand experience across markets, simplified development, and drove monetization across key Verticals like Discovery, Search, Loyalty, and Payment, Design System.
• Cross-functional collaboration with C-level and Senior leadership for Product, Tech, Data and Marketing.

Assoc. Manager of Product Design - Accenture

Dec 2017 - Feb 2021

• Spearheaded UX (Design, DesignOps, Writing) for Accenture NL’s biggest account.
• Led design teams on Fortune 500 projects, focusing on digital transformation, customer journeys, and cross-functional alignment.